Programmes

Ms in International Marketing

Our Ms is intended for students from all backgrounds, already graduated of 4 years of university studies or more, wishing to start an international career.  This training is open to French and foreign students. Inside this cultural mix, learn the intercultural codes and manage a team anywhere in the world by adapting to local ways of life and mentalities.

This training provides the foundation for a high-flying career in international marketing. As a very dynamic and lucrative sector, this expertise is a great opportunity. Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.

Accompanying our students all along their curriculum is a priority for the Collège de Paris. Our highly trained teams will build a course structure which is best suited for each participant and that will assure the students’ access to the professional world. Job offers, internships, sandwich courses: the Collège de Paris works closely with our partners so all our participants can benefit from the best that each profession can bring.

We also give students from abroad assistance with administrative issues: residence papers, visas, health cover, banking and insurance, as well as helping them with their accommodation, whether in families, in private apartments or in University halls of residence.

 

Programme

STUDY UNIT 1 – Management
Team and project Management
Crisis Communication
Geopolitics

STUDY UNIT 2 – Enterprise
Business Plan
Project cost and budget management
Project risk management
Business Law

STUDY UNIT 3 – Marketing and communication
Digital marketing
International marketing
Consumer behavior analysis
Brand Strategy and management

STUDY UNIT 4 – International development
International logistics
Customs and intra-community operations
Legal aspects of international trade operations
Sales and negociation
Financial aspects of international trade operations

STUDY UNIT 5 – Human Resources
Team recruitment
Corporate Social Responsibility
Intercultural management

STUDY UNIT 6 – Professional training
Professional report
Business Games
Workshops
French as a foreign language

 

Program given as an indication. The Collège de Paris will be able to adapt it according to the requirements of the professional world.

 

  • Admission

    • Academic level required: 180 ECTS credits or 3/4 years of university studies
    • English level required: IELTS (6), TOEFL (78), TOEIC (750)
  • Process

    • Duration of training: one year
    • Intake : February or september
  • Accreditations

    Certified qualification of level I in the National Directory of Professional Certification (RNCP)

  • Fees

    Contact us