Program BBA

1st year

STUDY UNIT 1 – General corporate culture

  • Human Beings / Humanities
  • Economic concepts and news
  • Law – Moot court
  • Management of companies

STUDY UNIT 2 – Business skills

  • Customer & supplier relationship management
  • Collaborative tools management & ERP
  • Management of activities
  • International communication – Professional writing
  • Marketing analysis
  • Start-up and entrepreneurship

STUDY UNIT 3 – Professional development 

  • Digital identity
  • Company project : creation of a product
  • Professional efficiency tools
  • Open innovation
  • Research project on customer relationship
  • French

2nd year

STUDY UNIT 1 – General corporate culture

  • Humanities
  • Concepts and business news
  • Moot court
  • Corporate management

STUDY UNIT 2 – Business skills

  • Human resources administration
  • Business administration
  • Marketing & external communication
  • Negociation techniques
  • Managing collaborative tools

STUDY UNIT 3– Professional development 

  • French
  • Introduction to coding
  • Business project : communication campaign
  • Business game
  • Personnal branding
  • Professionnal branding
  • Professional efficiency tools
  • Corporate development project (as part of the company intership)

3rd year

STUDY UNIT 1 – Management

  • Team management
  • Management of a department
  • Intercultural management
  • Economic and business philosophy

STUDY UNIT 2 – Management control 

  • Departmental management and budget
  • Marketing and sales activity management control

STUDY UNIT 3 – Marketing and communication 

  • Operational marketing
  • Strategic planning
  • International marketing
  • Global communication

STUDY UNIT 4 – Business development 

  • Legal framework for trade and e-commerce
  • Commercial performance management
  • Sales action plan
  • Key account negociation

STUDY UNIT 5 – Human ressources 

  • HRM fundamentals
  • Conflict management

STUDY UNIT 6 – Professional development 

  • LV1 :  specialised french
  • Business project : starting a business
  • Professional development tools
  • Activity report (as part of the company internship)