Program BBA
1st year
STUDY UNIT 1 – General corporate culture
- Human Beings / Humanities
- Economic concepts and news
- Law – Moot court
- Management of companies
STUDY UNIT 2 – Business skills
- Customer & supplier relationship management
- Collaborative tools management & ERP
- Management of activities
- International communication – Professional writing
- Marketing analysis
- Start-up and entrepreneurship
STUDY UNIT 3 – Professional development
- Digital identity
- Company project : creation of a product
- Professional efficiency tools
- Open innovation
- Research project on customer relationship
- French
2nd year
STUDY UNIT 1 – General corporate culture
- Humanities
- Concepts and business news
- Moot court
- Corporate management
STUDY UNIT 2 – Business skills
- Human resources administration
- Business administration
- Marketing & external communication
- Negociation techniques
- Managing collaborative tools
STUDY UNIT 3– Professional development
- French
- Introduction to coding
- Business project : communication campaign
- Business game
- Personnal branding
- Professionnal branding
- Professional efficiency tools
- Corporate development project (as part of the company intership)
3rd year
STUDY UNIT 1 – Management
- Team management
- Management of a department
- Intercultural management
- Economic and business philosophy
STUDY UNIT 2 – Management control
- Departmental management and budget
- Marketing and sales activity management control
STUDY UNIT 3 – Marketing and communication
- Operational marketing
- Strategic planning
- International marketing
- Global communication
STUDY UNIT 4 – Business development
- Legal framework for trade and e-commerce
- Commercial performance management
- Sales action plan
- Key account negociation
STUDY UNIT 5 – Human ressources
- HRM fundamentals
- Conflict management
STUDY UNIT 6 – Professional development
- LV1 : specialised french
- Business project : starting a business
- Professional development tools
- Activity report (as part of the company internship)