Programmes of French excellence (training in French)

Bachelor Luxury Marketing

Training only available in French.

The educational project of this course aims at providing students with a real professionalization through experience in the luxury and fashion sector. It is based on a general training in marketing and a specialization in the luxury business with a dual creative and managerial approach, thanks to the partnership established with another school member of the Collège de Paris: Ecole Conte.

Students wishing to pursue their studies in this direction after the bachelor’s degree receive a privileged place in the Ms Management of luxury and fashion or Management of gastronomy and oenology offered by the Collège de Paris.

It is possible to follow this program in initial or alternating training (contract of professionalisation).

All specializations Bachelor 3 are preceded by two years of general Bachelor 1 and 2 Business School. There are two options to choose for the 2nd year: “Customer Relations and Marketing” or “Human Resources and Management of Activities”. According to his level of education, the student may directly access the Bachelor 2 or 3.

Core courses

  • General management
  • General business policy
  • Intercultural management
  • Management
  • English
  • Entrepreneurship
  • Moral Professional Practice
  • Marketing : operational, specific, informational and strategic


Luxury Marketing

  • Luxury Communication
  • Image management
  • Identity and Branding
  • Issues and actors of luxury in France and in the world
  • Markets and luxury goods in France and in the world

Educational activities

  • Entrepreneurship contest
  • Tutored projects


  • Semi-annual partial
  • Dissertation: Folder + Defense

Professions covered

  • Assistant product manager
  • Sales manager
  • Marketing manager
  • Community manager
  • Business events planner


The Bachelor Luxury Marketing of the College of Paris is in the best ranking in training to luxury businesses.

Program delivered on the Paris La Défense site.


  • Admission

    • Post-secondary studies (Bac+2).
    • Study of application.
    • Tests and one-to-one interviews.

  • Process

    • Start of classes: October.
    • Duration of training: one year.
    • Number of students: about 20.
    • Initial training/sandwich/longer training period.

  • Accreditations

    This training gives the title of Responsible for development and commercial piloting, certified to the RNCP by decree of July 7, 2017, published in the Journal Officiel of July 19, 2017, issued by the Association for the College of Paris.

  • Rates

    Contact us.

Programme operated by

5 good reasons to join the Bachelor Marketing of Luxury:

  • 1

    The best way to integrate MS Management of Luxury and Fashion or MS Food & Wine of the College of Paris, both listed among the ten best in their specialty.

  • 2

    The guarantee of a recognized state certification to Level II after the Bachelor program.

  • 3

    The assurance of a true professional with significant experience in companies of the luxury and fashion sectors.

  • 4

    The possibility of free and paid training for all students taking the Bachelor Luxury Management professional contract.

  • 5

    A dual creative and managerial approach through a partnership between L’Ecole Conte and Ascencia Business School.